Marketing dashboard template

Beacon Marketing Attribution Dashboard Template

Beacon is a single-file HTML dashboard for the weekly marketing spend review: channel ROAS, purchase funnel, attribution, and creative fatigue.

Beacon is a marketing performance dashboard template delivered as one self-contained HTML file. It shows a week in the life of a fictional outdoor gear brand, Verve Outdoor Gear, for week 26 (Jun 22 to Jun 28, 2026): five channels spent $27,840 and returned $96,870, a blended ROAS of 3.48 on 1,139 orders. Five tabs organize the page, Performance, Funnel, Attribution, Creative, and Search, and an Export summary button sits in the header.

The Performance tab opens with a channel ledger for the 7 days ending Jun 28, with spend, revenue, ROAS, CPA, and a 7-day sparkline per channel, plus a ROAS-against-target chart at 3.00 and a note on the week's $1,380 budget shift out of paid social. The Funnel tab measures the path from 148,300 sessions to 1,139 orders (0.77%), flags add-to-cart-to-checkout at 25.6% as the narrow point, and prices the mobile checkout gap at $4,300 a week. The Attribution tab renders a ribbon flow that switches between last click and linear models, with a comparison table showing the $8,710 that linear moves upstream from paid search. The Creative tab leaderboards 6 live creatives by spend and plots a fatigue curve of frequency vs CTR, flagging 2 creatives past the line. The Search tab tracks 612 keywords, 41 of which moved this week, with position, clicks, and intent per keyword and a clicks-vs-impressions scatter with CTR iso-lines.

What is inside Beacon

Weekly summary KPIs: $27,840 spend, $96,870 revenue, 3.48 blended ROAS, 1,139 orders across 5 channels
Channel ledger table with spend, revenue, ROAS, CPA, and a 7-day sparkline per channel
ROAS-against-target chart at 3.00 and a budget-shift note tracking $1,380 moved out of paid social
Purchase funnel from 148,300 sessions to 1,139 orders with stage conversion rates and a sessions-by-device split
Checkout leak analysis: 35.8% completion overall, 52.4% desktop vs 29.1% mobile, priced at $4,300 a week at an $85 AOV
Attribution ribbon flow with a last click vs linear model toggle and hover-to-isolate channel paths
Model comparison table showing last click, linear, and delta per channel in USD
Creative leaderboard for 6 live ads with spend and ROAS, plus a frequency-vs-CTR fatigue curve flagging 2 creatives
Organic search tracker for 612 keywords with position, weekly move, clicks, and intent, plus top rising queries
Clicks-vs-impressions scatter with CTR iso-lines for the tracked keyword set

Specifications

Format	Single self-contained HTML file; zero dependencies, no build step
Theme	Klein Blue
Mood	Light
Category	Marketing
Price	$6.99, one-time

Who Beacon is for

Beacon serves performance marketing managers, who run the Thursday spend review from the channel ledger and the ROAS-against-target chart.

Growth leads use the funnel tab to prioritize conversion work, since the file prices the mobile checkout gap at $4,300 a week.

Marketing analysts use the attribution flow to show stakeholders how credit moves between last click and linear models.

Creative strategists use the leaderboard and fatigue curve to decide which ads need new hooks by Friday.

SEO owners use the keyword table and the rising queries list to track the 41 positions that moved this week.

When to reach for it

Beacon fits marketing teams whose weekly meeting runs on screenshots from five ad platforms. The template replaces them with one page where spend, revenue, ROAS, and CPA sit in a single ledger.

It replaces the attribution argument. Instead of debating last click in the abstract, the flow chart lets the room switch models and watch $8,710 of credit move upstream.

It suits e-commerce and DTC teams spending across paid search, paid social, email, and referral who want a marketing dashboard without a BI tool or a data warehouse.

Frequently asked questions

What channels does the sample data cover?

The sample data covers five channels: paid search, paid social, email, referral, and organic. The channel ledger reports spend, revenue, ROAS, and CPA for each over the 7 days ending Jun 28, and the attribution tab compares credit across the same five.

How does the attribution model switcher work?

The attribution model switcher works through a ribbon flow where ribbon width is proportional to revenue moving through each stage. A toggle switches between last click and linear models, and the comparison table updates so you can watch credit move between channels.

Does Beacon pull data from Google Ads or Meta?

No, Beacon does not pull data from Google Ads or Meta. Beacon is a static single-file HTML template with a week of realistic sample data. You replace the arrays in the file with exports from your ad platforms and analytics. There is no API connection and no backend.

What is the creative fatigue curve?

The creative fatigue curve plots ad frequency against CTR for the 6 live creatives. Two sample creatives sit past the line where CTR falls under 0.90%, at frequencies of 5.4 and 6.1, and the dashboard recommends rotating new hooks by Friday.