Analytics dashboard template

Panorama Traffic Analytics Dashboard Template

Panorama is a single-file HTML traffic analytics dashboard that ties page views, channels, and campaigns to revenue, LTV, CAC, and payback by channel.

Panorama is a single-file HTML dashboard template for a growth lead who needs traffic and revenue in one view. The light interface organizes Analytics, Pages, Channels, and Revenue sections behind a 7d, 30d, 90d, and 1y range switcher, and every figure is sample data you replace with your own exports.

Panorama opens on the Analytics overview, which charts page views over 90 days, revenue by category, and a top pages table ranked by views with uniques, bounce, and trend. Pages goes deeper on content: 412 tracked pages with 18 published this month, /pricing as the top entry page at 31,400 entrances, /checkout with the worst exit rate at 41%, and a median time on page of 1m 42s, plus tables of entries, exits, time on page, and exit rate, scroll depth, and search terms. Channels stacks 12 weeks of sessions by acquisition channel and tables active campaigns with spend, sessions, conversions, and return on spend. Revenue closes the file with a monthly recurring revenue bridge for June, revenue versus plan with a target line, and unit economics by channel: customers, average LTV, average CAC, LTV-to-CAC, and payback.

What is inside Panorama

Range switcher across 7d, 30d, 90d, and 1y
Page views chart covering daily visitor traffic over the last 90 days
Top pages table ranked by views with uniques, bounce rate, and trend sparkline
Pages health strip: 412 tracked pages, top entry page /pricing at 31,400 entrances, worst exit rate /checkout at 41%, median time on page 1m 42s
Page detail table with entries, exits, time on page, and exit rate, plus scroll depth by template and site search terms
Stacked weekly sessions chart by acquisition channel across 12 weeks
Active campaigns table with channel, spend, sessions, conversions, and return on spend
Monthly recurring revenue bridge showing June movements in thousands
Revenue versus plan chart with a target line by month
Unit economics table by channel: customers, average LTV, average CAC, LTV-to-CAC ratio, and payback period

Specifications

Format	Single self-contained HTML file; zero dependencies, no build step
Theme	Observatory Teal
Mood	Light
Category	Analytics
Price	$6.99, one-time

Who Panorama is for

Panorama gives the growth lead the whole file from the 90-day traffic chart to the LTV-to-CAC table, with the range switcher moving between weekly and yearly views.

Panorama gives the content or SEO lead the Pages section, where /pricing drives 31,400 entrances, /checkout leaks 41% of its visitors, and site search terms show what visitors typed.

Panorama gives the performance marketer the stacked 12-week channel chart and the campaigns table to compare spend against sessions, conversions, and return on spend.

Panorama gives the finance partner or founder the MRR bridge for June movements and the unit economics table that pairs each channel's LTV with its CAC and payback.

Panorama gives the product marketer scroll depth by template and median time on page to judge whether key pages hold attention.

When to reach for it

Panorama fits a team where traffic reporting and revenue reporting live in different tools and nobody connects them. The file ends on unit economics by channel, so a session from paid search carries a CAC and a payback, not a bounce rate alone.

Panorama answers which pages earn their keep. The Pages section pairs entrances and exit rates with time on page, scroll depth, and internal search terms, which replaces four separate reports.

Panorama anchors a monthly growth review. The MRR bridge shows June's movements in thousands, revenue versus plan carries the target line, and the channel economics table turns the meeting toward spend decisions instead of traffic trivia.

Panorama suits a small team better than a BI tool setup. One HTML file with edited sample data answers the standing questions; a warehouse and a BI license answer questions a five-person team has not asked yet.

Frequently asked questions

Does Panorama pull live data from Google Analytics?

No, Panorama does not pull live data from Google Analytics. Panorama is a static single-file HTML template with sample data inside. You export page, channel, and revenue figures from GA4, your ad platforms, and your billing system, edit the data section, and open the file in any browser.

What makes Panorama different from a standard analytics dashboard?

The Revenue section makes Panorama different from a standard analytics dashboard. Most traffic dashboards stop at sessions and bounce; Panorama continues into an MRR bridge, revenue versus plan, and per-channel LTV, CAC, LTV-to-CAC, and payback, so acquisition quality is measured in dollars.

What data do I need to fill every section?

Filling every section of Panorama takes page-level traffic with entrances and exits, sessions by channel and campaign spend, monthly recurring revenue movements, and customer counts with LTV and CAC per channel. GA4, ad platform exports, and a Stripe or billing report cover all of it.

Who is Panorama built for?

Panorama is built for a growth or marketing lead at a subscription or e-commerce business who reports to a founder or finance partner. The template suits teams that have outgrown built-in analytics reports but do not want a warehouse and BI stack.