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Analytics Dashboard Templates

An analytics dashboard template is a single HTML file that presents website traffic and audience data: sessions, page views, referrers, and conversions. Analytics metrics describe who arrived, what they did, and whether it produced revenue. This page lists 2 analytics templates, Atlas and Panorama, each a self-contained file at $6.99.

Atlas is an audience intelligence page built for a publication: audience territories with sessions and engaged share, a routes-of-arrival table that ranks referrers, and an expeditions table that tracks campaign sends, open share, click share, and sessions landed. Panorama is a traffic and revenue suite: page views over time, top pages with views, uniques, and bounce rate, sessions by channel, active campaigns with spend and return on spend, a monthly recurring revenue bridge, and unit economics by channel with LTV, CAC, and payback. Panorama also tracks scroll depth and site search terms, 2 signals most default reports bury.

Compare the analytics templates

TemplateDomainThemePrice
AtlasWeb analytics, Audience intelligenceAtlas Paper$6.99
PanoramaAnalytics, Traffic intelligenceObservatory Teal$6.99

Who uses these

Analytics dashboards serve 4 audiences: growth marketers, content leads, web analysts, and founders. Growth marketers use analytics dashboards to decide where the next dollar goes: channel tables with spend, sessions, and return on spend answer that directly. Content leads watch top pages, entry pages, exit rates, and time on page to decide what to write and what to fix. Web analysts use the territory and referrer views to describe the audience to the rest of the company. Founders read the revenue bridge and the LTV-to-CAC table when they want the traffic conversation tied to money.

When to reach for one

An analytics template is the right pick when Google Analytics gives you data but not a page you would show a client or a board. A template is a fixed layout you own: the same charts every week, hosted anywhere, viewable without a login. Pick it also for client reporting, where a branded single file beats sharing access to someone else's tool. At $6.99, a template replaces the first month of a reporting tool subscription, and the live preview shows you every panel before you pay.

Frequently asked questions

What is an analytics dashboard template?

An analytics dashboard template is a pre-built HTML page that displays web analytics such as sessions, page views, referrers, bounce rate, and conversions. You download one file, replace the sample data with exports from your analytics tool, and open it in any browser.

How is this different from Google Analytics?

Google Analytics collects and stores data; a template presents it. You export numbers from your analytics tool and place them in the file's data arrays. In return you get a fixed, readable layout you own, host anywhere, and share without giving anyone a GA login.

What metrics do Atlas and Panorama track?

Atlas tracks audience territories, referrer sessions with engaged share, and campaign sends with open and click share. Panorama tracks page views, top pages with bounce rate, sessions by channel, campaign spend with return on spend, an MRR bridge, and unit economics with LTV, CAC, and payback.

Can I white-label a template for client reports?

Yes, you can white-label a template for client reports. Each template is a single HTML file, so you can change the name, logo area, and colors in the CSS variables, then send the file or host it on your own domain. There is no vendor branding inside the dashboard itself.